about
papaia

Papaia is not your typical marketing studio. It's a network of strategic thinkers and creative partners, built to cut through the noise of the digital jungle and design marketing that truly works.

The founder

Cocard Cynthia

BA in Business & Management at Management Center Innsbruck (MCI)
MsC in Strategic Management at Universität Innsbruck

Over the past years, I’ve worked across startups, SMEs, and independent projects, building expertise in brand development, digital strategy, and performance marketing. From helping a startup attract its very first customers to managing campaigns and guiding businesses through digital transformation, I’ve learned to design strategies that are both creative and measurable.

My strength lies in connecting the dots: aligning business goals with the right digital channels, translating complex ideas into clear strategies, and bringing together the right mix of talent to execute them. These skills became the foundation of papaia — a studio that combines strategic thinking with a flexible network model, giving every client a tailored path to growth.

Clients & Collaborators

My philosophy

I recharge in movement and nature: mountain biking through trails, snowboarding down fresh powder, hiking new paths, or escaping to the tropics. That same energy flows into my work at papaia. For me, business is about exploring new routes, adapting to change, and building something that lasts — something bigger than myself.

Curiosity and challenge don’t just shape my work, they are part of my life.

Let's connect

Every strong collaboration begins with a conversation. If you're looking for strategic direction, fresh perspective, or simply someone to help you make sense of your next digital move, let’s talk.