Enjoy wine in style, wherever you want.
Redefining wine moments through style and simplicity
Generate measurable online revenue growth through data-driven performance campaigns.
Key message: Positioning Viinocase as a must-have lifestyle accessory for modern wine enthusiasts.
Viinocase is a lifestyle product designed for people who value quality, design, and spontaneity. It transforms how wine lovers experience their favorite moments, turning any place into the perfect setting to enjoy a glass together.
Two elegant stemmed glasses are safely stored in a custom-fitted, impact-resistant case, combining practicality with refined aesthetics. With its integrated carabiner, Viinocase attaches easily to a backpack or bike — ideal for picnics, road trips, or spontaneous escapes into nature.
Our creative concept focused on authentic, product-led storytelling. Short video clips and lifestyle imagery showcased Viinocase in real outdoor moments — from picnics in the park to sunset viewpoints — highlighting its effortless elegance and practicality.
The tone was light, aspirational, and relatable, appealing to modern wine enthusiasts who see enjoyment as part of everyday life. The result was a visual narrative that positioned Viinocase as a symbol of freedom, style, and connection.
- Ad conversion rate
- 3.51%
- Return on ad spend (ROAS)
- 6.71
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