Redefining food tourism through authenticity and craftsmanship.
From an ambitious concept to one of Innsbruck's most distinctive culinary brands.
Turn a founder's idea into a commercially viable food-tourism business, with a brand, offer and digital sales infrastructure built to run independently of ongoing agency support.
Key message: Positioning Culinary Craft Tours as an authentic, story-driven gateway to Tyrol's culinary and craft culture.
Culinary Craft Tours is a food-tourism brand in Innsbruck offering guided food and craft-drink experiences that connect visitors and locals with Tyrol's artisan producers.
The business started as an idea — with no brand, no structured offering and no digital sales presence. Founder Victoria needed more than a website: she needed a complete go-to-market foundation that could turn the concept into a commercially viable business and operate independently without ongoing agency support.
We built the brand from the ground up: defining the name, visual identity and positioning around Tyrol's authenticity, craftsmanship and culinary culture. We then translated that positioning into a clear commercial model, with guided tastings and masterclasses as the core products, while gift vouchers and private group experiences created additional, higher-margin revenue streams beyond the peak tourist season.
The digital experience was designed around how the business actually operates. We built a custom Shopify store with integrated booking and inventory functionality, giving Victoria a central system to manage products, availability and bookings herself — without relying on an agency for day-to-day changes.
With the brand, offer and booking infrastructure in place, we built a dedicated Google Ads strategy to connect high-intent demand with the right experiences and drive bookings directly through the platform. Campaigns were continuously refined around acquisition efficiency, demand and commercial performance.
- Website conversion rate (avg.)
- 1.2%
- Pages per visitor (avg.)
- 4.19
- Return on ad spend (2025)
- 3.38
- Website revenue growth (Year 2)
- +48.9%
- Website revenue growth (Year 3)
- +192.5%
Within two years, Culinary Craft Tours had evolved from an idea into an established culinary brand with a scalable digital sales infrastructure, strong acquisition performance and a business platform that its founder could operate independently.
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